AI is transforming marketing, but the real challenge is not the technology. It is leadership.
Boards want answers. CEOs want direction. Teams are experimenting unevenly.
The CMO AI Transformation Lab™ brings CMOs together in a trusted peer environment to develop the clarity, confidence, and strategic direction required to lead AI transformation.
The AI Reality Every CMO Faces
AI isn't optional anymore. It's a Board-level leadership mandate. CMOs are:
CMOs need strategy, not training. Roadmaps, not tools. Leadership, not hype.
Your Entry Point
The CMO AI Transformation Lab™ is a private four-week executive sprint that helps CMOs:
This isn't education. It's executive strategy design.
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Understand where your organization stands, where the real readiness gaps sit, and what not to prioritize.
See where roles, workflows and capabilities across your marketing team need to evolve.
Identify and prioritize the one to three use cases most tied to your business objectives.
Leave with a leadership-ready roadmap, complete with owners, milestones and success metrics.
Why This Exists
Marketing teams are integrating AI tools without executive-designed frameworks. Agencies are embedding AI into workflows but CMOs need a defensible AI strategic plan to implement immediately.
CMOs tell us the same things:
"We don't have time to test 50 different AI tools and platforms."
"My team is overwhelmed with AI hype and running multiple pilots without clear results or direct alignment with business priorities."
"I need proven AI strategies and frameworks that my team can implement immediately to demonstrate ROI this quarter, I don't have time to wait."
Who It’s For
This Lab is for senior marketing leaders who:
This Lab is not for leaders who:
Still Not Sure?
Submit a short application. Once it has been reviewed, you’ll receive a link to confirm your seat. Each cohort is limited to 15 participants.
The CMO AI Transformation Lab™ is built specifically to support CMOs leading AI transformation. Most peer groups or AI training programs focus on just AI tactics or tools. The CMO AI Transformation Lab involves executive strategy design, developed to deliver a defendable and board-ready AI strategy with a validated 90-day implementation roadmap. It is an executive-level experience that provides access to top AI experts to ensure CMOs can lead AI enablement with confidence.
Many enterprise AI strategies are technical, IT-led, or focused on tools. This CMO AI Transformation Lab helps CMOs build a marketing-specific, board-aligned strategic AI roadmap that is aligned to priority outcomes, with human + AI operating clarity. Even CMOs who think they have “AI strategy” often uncover structural gaps in roadmap, governance, or value alignment..
The CMO AI Transformation Lab is an executive-level sprint structured as a cohort. It consists of four 90-minute weekly executive working sessions over four weeks. There are optional office hours and peer-collaboration time slots, but no heavy prep is required.
Each cohort is composed of non-competing CMOs from mid-market and enterprise brands. Cohort composition is shared during the executive briefing. Industries typically include retail, financial services, technology, CPG, and healthcare.
The Lab is facilitated by Tina Portillo, Founder and CEO of TLMP Marketing and a 20-year marketing leader. Specialist AI experts join by topic, covering areas such as governance and data, measurement and ROI, AI search visibility, agentic workflows, personalization and team upskilling.
The investment is C$3,497 per participant. Organizations registering three or more participants receive 10% off.
We guarantee that you leave the with the CMO AI Transformation Lab with a board-ready AI strategy and a validated 90-day implementation roadmap that identifies high value use cases aligned to CMO's objectives. We’ll provide AI expert validation and CMO-peer feedback to ensure you have confidence leading AI transformation within your marketing organization.